what juul tried to hide scholastic article

Yet 14 percent of American adults do smoke, according to the Centers for Disease Control and Prevention (CDC), and one in five deaths is linked to smoking. “We are aiming for influencers in popular culture with large audiences in various sectors such as music, movies, social, pop media, etc.,” the memo stated. Not only did it tap social media influencers to promote its products, it also—alarmingly—paid schools for access to students, setting up presentations, a curriculum, and even a summer program for kids. Methods Stealthy vapour devices, as well as low-odour and low-vapour e-juices, were identified via a comprehensive online search between March and June 2018. “JUUL described its plan for young people as “Healthy lifestyle” programs likely served as recruitment drives for new, young customers who might get addicted to vaping for life.” I believe JUUL  goes for younger children because they would do anything an adult tells them to or even what the “trend” is. Optionally, send your essay to a social media platform of your choice. So then I decided, whatever, I’ll buy one. This vapor might seem harmless because we use essential oil vaper machine but this vapor is harmful it contains dangerous chemicals including nicotine. This vapor may seem harmless, but it’s not. ), odds are you know someone who does. In other words: Teens who vape didn’t make that decision entirely on their own. What kinds of ads will you design? Most smokers want to quit, but the addictive nature of nicotine makes quitting difficult. For less than a dollar, it was possible to buy a pack at a drugstore, a restaurant, or a hospital gift shop. Caleb testified at a congressional hearing in July, and the committee’s research revealed that Juul has been using manipulative tactics to target teens. Background Some consumers wish to use vapour devices discreetly so that family members, teachers and coworkers do not recognise their use of nicotine or t etrahydrocannabinol (THC) laden vapour. “And when you’re able to do that, it’s so liberating.”Â, * 2019 study by Boston University’s School for Public Health, Various-Everythings/Shutterstock.com (phone); via Instagram/Chance Ammirata (hospital photo, Chance). Comment. Meanwhile, a recent study found that vaping also changes blood vessels, even if you do it only once.Â. Margarida Ferreira, 15, first tried a Juul in the summer of 2017. For one thing, the tobacco industry has found ways around marketing rules, such as enlisting social media influencers to post photos or videos that show cigarettes**. The teachers leave the room so you and your classmates can talk freely with the guest speaker. Surgeon General (the head of our public health service) declared that smoking causes cancer. Please spell out the answer ~ Ex: seven. But some places still carry mango pods, and teens are paying marked-up prices to get them—yet another sign that many of them are hopelessly hooked.Â, Shutterstock.com (macbook); Supreme (sweatshirt); Beats Electronics (headphones); Nike (sneakers), Teens may have been attracted to fruity flavors at first, but that’s not what’s gotten them hooked on their Juuls. At one point, the teachers leave the room so you and your classmates can talk freely with the guest speaker. Plus, teens who use e-cigarettes are more likely to smoke regular cigarettes in the future*. How have the e-cigarette industry and Big Tobacco manipulated young people into buying their dangerous products? One Juul pod has as much nicotine as a pack of 20 cigarettes.Â, What’s the big deal? He pulls out a Juul pen, shows you how it works, and calls it “the iPhone of vapes.”. Emily: Both my brothers call me stupid to my face. Imagine you have a school health seminar about addiction. According to the Centers for Disease Control and Prevention (CDC), e-cigarette use among high schoolers soared from 220,000 students in 2011 to more than 3 million students in 2018. The text also refers to Big Tobacco and cigarette brands including Camel and “I believe he was trying to reassure kids that they could use Juul pods without harming themselves,” Caleb says. More than 3 million America kids admit to vaping, and Juuling is one of the most popular forms. Then there’s smoking in movies and video games, which is a major factor in teen smoking***. They are aiming for people in popular cultures with large audiences in various sectors online. Check out the Scope At Home page for our favorite stories and tools to kick off your year. Want to hear this story read aloud? Click here! How vape and cigarette companies have targeted young people, Learning Objective: to compare how Juul and Big Tobacco have manipulated young people, and to propose ways kids can protect themselves. Well, that did happen at a school in New York City. But the numbers tell a different story. “I believe he was trying to reassure kids that they could use Juul pods without harming themselves.”Â, Right about now you might be thinking, “Nope, not me. Highlighted words in the first article: liberating, manipulative tactics, memo, motives, promote, recruitment. If it’s not in my hand, I don’t feel right. “You have the power to take back control of your life,” Chance says. It did something else to make its product nearly irresistible to young users—it masked the taste of nicotine with sweet flavors like mango. Juul has always claimed its product is for adults who already smoke cigarettes and want an alternative way to get their nicotine fix—and the company insists adults are still its target market. Last year, Juul announced it would stop selling most flavored pods in stores and added strict age verification to its online store. . Two years ago, this happened to Caleb Mintz, then a 16-year-old from New York City. R.1, R.2, R.3, R.4, R.5, R.7, R.9, W.2, SL.1, SL.2, L.4, L.5, L.6, RI.6.1, RI.6.2, RI.6.4, RI.6.7, RI.6.9 W.6.2, SL.6.1, SL.6.2 L.6.4, L.6.6, RI.7.1, RI.7.2, RI.7.4, W.7.2, SL.7.1, SL.7.2, L.7.4, L.7.6, RI.8.1, RI.8.2, RI.8.4, W.8.2, SL.8.1, SL.8.2, L.8.4, L.8.6, 1c, 1d, 2a, 2b, 3a, 4a, 5a, 5b, 5c, 5d, 5e, 5f, 5g, 5h, 5i, 6a, 6b, 6c, 6d, 6e, 6f, 6g, 6h, 6i, 6j (grade 8 only), 8d, 8f, 9a, 9b, 9c, 9d, 9e, 9f, 10a, 10b, 10c, 10d, 10e, 11a, 11b, 11c, 11d, 12d, 12e, 12f, 12g, 12i, 12j. He’s been filling his Instagram stories with videos he’s received of people smashing their Juuls, and he urges teens to support each other in kicking their habit. Write the following on the board for students to see as they enter the room and respond to in their journals. One brand even had a cartoon mascot until 1997. . In the 1930s, ’40s, and ’50s, cigarette ads featured images of smoking students wearing graduation caps or cheerleading uniforms. Project or distribute the Vocabulary Words and Definitions. Wait. “Now I want to help as many people as I can,” he says.Â, Chance started the Lung Love Foundation to spread a simple message to e-cig companies like Juul: “We are not just dollar signs.” He’s been filling his Instagram stories with videos he’s received of people smashing their Juuls, and he urges teens to support each other in kicking their habits. Imagine you have been hired to promote a new kind of chewing gum. This means that many teens who decided to vape didn’t make that decision entirely on their own. I wish I had never bought one. Nicotine can damage your brain, specifically the parts that control mood, learning, and attention span, explains Thomas Ylioja, clinical director of Health Initiatives Programs at National Jewish Health. Chance knew he had to quit, immediately. Have You Seen These 3 Fantastic New Features in Scope? Lauren: Pods are very expensive. He started the Lung Love Foundation to share his story about vaping and warn other teens about the health risks of e-cigarettes. The adds for Big Tobacco used kids in graduation caps to feature students.JUUL used some of the adds that Big Tobacco used to promote kids for using JUULs. It’s so bad for you. But even back in 2015, when the Juul pen first came on the market, the company’s ads featured colorful graphics and young models, one of whom could have been tagged as an Ariana Grande wannabe.Â, So it’s hard to believe Kevin Burns, the CEO of Juul Labs, who said during a TV interview this summer that he was “sorry” young people used his company’s products and added, “I hope there was nothing that we did that made it appealing to them.”Â, THEN: A young model in a cigarette ad from 1993, NOW: A strikingly similar pose in a 2015 Juul ad, In fact, Juul didn’t stop at just sneaky advertising practices. The investigation revealed that Juul had been using manipulative tactics to target kids. Juuls are e-cigarettes that come in sweet flavors, and they were just beginning to gain popularity. Emily: Even then, I wouldn’t leave it at home. Haven't signed into your Scholastic account before? Nicotine, the stimulant in Juuls and other e-cigs, is highly addictive, and Juul actually formulated its e-liquid so it contains even more nicotine than competing brands (though many brands have since increased the nicotine in their products). Some refer to both texts. Read more from Ms. Ha's Class. They created smoking cartoon characters that appealed to kids and placed cigarette packs featuring those characters low on store shelves, where they’d be eye level with children. Please spell out the answer ~ Ex: seven. You’ve heard that e-cigs contain a dangerous chemical called nicotine, so you ask the speaker about nicotine addiction. Write an argument essay about why social media companies should protect the public from exposure to posts that promote vaping and smoking. When you smoke or vape your brain wants more and more of it. Last year, when it became obvious that the number of teens Juuling was growing at an alarming rate, Juul shut down its accounts on Instagram and Facebook. Lauren: I’m addicted. Just one JUUL pod adds up to 20 cigarettes. Once nicotine hooks you, your brain wants more, “even at the risk of your own health,” says Ylioja.Â, Shutterstock.com (phone); via Instagram/Chance Ammirata (all other photos). In a well-organized paragraph, describe the tactics that Juul and Big Tobacco have used to persuade young people to buy their products. You are being redirecting to Scholastic's authentication page... For more support materials, visit our Help Center. The seminar explained the JUUL company is safe but does not want kids to use it. After Chance wound up in the hospital with a collapsed lung, his doctor told him that the damage was caused by a preexisting condition that can be worsened by vaping. Further online research found videos showing students how to hide a JUUL inside a Sharpie and illustrating various ways to blow the exhaled plume down the front of the shirt or into a backpack to hide it from teachers. Two years ago Caleb Mintz questioned what the speaker’s motives” I believe he was trying to reassure kids that they could use JUUL pods without harming themselves.”(Bartolomeo) Explained Caleb.

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